Action Alert: Booze T-Shirts Undermine Industry Ad Codes



With "Back to School" season already upon us, New York alcohol-prevention activists recently discovered troubling t-shirts in local JCPenney's and Target stores.  Emblazoned with beer and liquor brand logos, the t-shirts are advertised and displayed near young men's and "Back to School" attire.


To learn what you can do within your community, please visit the Marin Institute's action alert on this issue:

Recently, CSPI wrote to the Beer Institute and the Distilled Spirits Council of the U.S. (DISCUS) (see links below) to alert them that alcohol-branded logos and insignia were being inappropriately used on clothing designed for underage persons.  CSPI believes that alcohol companies bear as much responsibility as the stores for this promotion of alcohol to underage persons, and they certainly have the power to stop it.  Although the use of the logos does not per se violate the industry advertising guidelines, their use in "Back to School" merchandising certainly undermines the spirit of the codes.

CSPI's letter to the Beer Institute:

CSPI's letter to DISCUS:

Response from Anheuser-Busch and Miller:,M.doc


We encourage you to bring this issue to the attention of local stores that may be selling alcohol-themed merchandise to teenagers and to encourage the Beer Institute and Distilled Spirits Council to better police its members' marketing to young people.



Updated September 22, 2005


Related Links:


Marin Institute's Action Alert


CSPI's letter to the Beer Institute


CSPI's letter to DISCUS


Response from Anheuser-Busch and Miller



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